Since then, other key announcements have followed:On Feb. 7, Microsoft announced the launch of the new Bing, which incorporates Bing Chat powered by ChatGPT. Bing Chat Balanced and Bing Chat Creative were slightly less comprehensive than ChatGPT but still pretty solid. ChatGPT seemed to handle this the best, with Bing Chat Creative and Bard following closely behind. For example, Bing Chat Balanced identifies a gap related to Bird’s career as a head coach (see the screenshot below). Google treats Bard as a separate tool from search, whereas Bing is looking to deeply integrate Bing Chat into the search experience.