Google took things further and introduced a generative AI campaign creator in May. Generative AI as an assistant, not a replacementIt’s easy to envision generative AI wholly automating digital marketing tasks. As I first explored in 2017, well before the dawn of generative AI, humans play three essential roles in digital marketing:The teacher. The next level of PPC optimization will be AI-assisted, thanks to innovations in the tools you already use that can leverage the latest innovations in generative AI. The future of generative AI for PPCThe future looks incredibly bright if ChatGPT can accomplish so much in just one year.