This article shares findings that can help other brands struggling with negative PAA results. How do I get rid of a negative PAA result? What follows are the steps we took to help our client with their negative PAA result. The approachOur initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it. Through researching other PAA questions and answers, we've noticed that the PAA answer quite often matches the wording of the PAA question.