Canadian advertisers now have access to Google vehicle ads

Beginning in April 2023, vehicle ads will become accessible to all Canadian advertisers. What’s so special about vehicle ads. Vehicle ads serve as a performance-oriented, omnichannel, lower-funnel ad format, enabling automotive advertisers to showcase their entire inventory to potential customers searching for vehicles on Google.com. When a customer clicks on a vehicle ad, they are directed to the Vehicle Description Page (VDP) on the advertiser’s website. Learn more about vehicle ads in the Google Merchant Center Help guide here.