Can Link Building Hurt Your SEO? Yes, and Here’s How

March 15, 2024

Link building is arguably one of the most crucial steps to building a company’s SEO and dominating search results. Link building ≠ internal linking: Link building typically refers to acquiring external links pointing to your website. But since we’re on the subject, what other ways can link building hurt your SEO? #5 Engagement in PBNsAccording to Google’s link spam policies, any link intended to manipulate SERP rankings is classified as link spam. If “excessive” link building is a problem, then Google must have a defined threshold of allowable link exchanges, right?

The source of this news is from Linkody