Call tracking: What it is and how it works

Call tracking involves using a unique phone number to track the source of incoming calls to a business. When a customer calls the business using a call-tracked phone number, the phone call is routed through a call tracking system which records details, such as:The caller’s phone number. This method of call tracking allows businesses to track calls made to their existing phone numbers, rather than requiring the use of unique tracking numbers. Lumping campaigns together may save on call tracking costs, but the 1:1 tracking will be lost and you’ll need to invest human time to properly attribute success. Choosing a call tracking vendorDisclaimer: No call tracking vendors paid for endorsement or placement in this article.