Buy on Google program to shut down Sept. 26

Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating U.S. retailers. While Buy on Google is ending, Buy on Google for YouTube will remain available for eligible U.S. merchants. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube. We’re told that more merchants are already using Google’s new checkout pilot than Buy on Google. Here’s a copy of an email Google is sending to merchants today: