Butterfly Effect: How Core Updates Make Subtle User Intent Changes

April 17, 2024

Google reranks search results during Core Updates when it detects user intent shifts, which can be especially hardcore when dominant intent and the top 3 results are affected. Butterfly Effects From Intent ShiftsWithout knowing what to look for, it’s hard to detect and understand subtle rank changes due to user intent shifts (Butterfly Effects). When (dominant) user intent changes, ranks follow suit. Core Updates Are Multi-FacetedRefining user intent is not all that Core Updates do. However, considering the different forms of user intent and subtle changes gives us a path to move from confusion to problem-solution.

The source of this news is from Search Engine Journal