Bulk product optimization: Tips and tools for ecommerce SEO

April 03, 2024

This article covers a step-by-step bulk product optimization process for SEO, highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. Managing and optimizing your ecommerce product dataI’ll use some dummy PIM data as an example of my process. Depending on what you use to house your product data, you will have more or less product data requirements (columns), but the overall strategy behind the process should be the same. To start creating your product title tags, type =(reference the cell with the product name) . Product copyFor product copy, our goal is to make sure the grammar looks good and find opportunities to improve with additional keywords that your brand/marketing folks need your assistance with.

The source of this news is from Search Engine Land