Read on to learn Ani’s seven-step frameworks for building winning lead generation and ecommerce strategies in Meta’s automated landscape. It’s super important to figure out how to get good quality leads.”7-step lead generation frameworkAni shared a seven-step strategy to address issues like spam and enhance lead generation results through Facebook and Instagram ads. It’s best to let the system show ads wherever on Facebook, Instagram, and Messenger, according to Ani. Ecommerce ads for Facebook and InstagramEcommerce differs in that the system automatically tracks revenue in real time, according to Ani. Key takeawaysWhether running a lead generation or ecommerce campaign on Facebook and Instagram, there are key strategies to consider.