Broken Link Building: What It Is & How to Do It Right in 2023

Broken link building can have a higher success rate than other link building tactics. Here are some best practices:Start with a personalized greetingReference the broken link upfrontExplain why your link makes a good alternativeInclude hyperlinks for easy referenceKeep your email conciseHere’s a broken link building email example:Hi Michael,I noticed your Dunder Mifflin article “How to Make Your Office More Economical” contains a broken link. Alternatively, simplify the entire broken link building process using Semrush’s Link Building Tool. Enter the referring domains selected for broken link building and click “Add” > “Add new domains.”Next, find the site you want to email and click “Contact.”On this page, you’ll draft a broken link building outreach email. Tip: Semrush’s Link Building Tool finds other link building prospects based on your target keywords and competitors.