Breadcrumb navigation: types and best SEO practices

Path-based breadcrumbsThe next type of breadcrumb navigation is path-based (or history based). For websites that have a multi-level structure, like e-commerce or news websites, breadcrumb trails can be extremely useful. Compelling search snippetsProper breadcrumb markup enables you to include your breadcrumb trail in your Google SERP snippet. Keep the breadcrumb navigation small and unobtrusive: To maintain a balanced visual design and avoid confusion among users, it’s recommended to display the breadcrumb navigation in a smaller size below the main navigation. You can choose to display the breadcrumb on the homepage, choose a prefix for the breadcrumb trail, and more.