Brave Search unveils AI answer engine

Brave Search introduced a new AI answer engine called Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above the organic search results. For other query types (navigational, commercial, transactional), Answer with AI will be optional – you will click on an Answer with AI button. The big concern among SEOs and content creators is how AI answers in the search results could potentially impact the amount of traffic search engines send to websites.