Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

March 12, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. Many companies are under the impression that their ad dollars are protected from being spent on MFA sites, according to Adalytics. Several US government agencies and departments were exposed to MFA sites, including the US Army and Navy. Thousands of brands appear to have their ads placed on Made for Advertising sites via the Microsoft Audience Network.

The source of this news is from Search Engine Land