Branded vs Non-Branded Traffic: What’s More Important for SEO?

December 16, 2023

This post discusses the difference between branded and non-branded keywords and traffic, and what they mean for your SEO strategy. Side note: You can still influence branded traffic through organic search content to drive more demand to branded queries. Why is Optimizing for Branded Keywords ImportantBelow, we'll dive into five different reasons why SEOs should optimize their website for branded keywords. Recommended Reading: Using Keyword Mapping to Visualize the Buyer Journey and Improve Your SEOWhy is Optimizing for Non-Branded Keywords Important? That way, you’re working to increase the amount of branded search queries, which in time will lead to more branded traffic.

The source of this news is from SEO Clarity