Brand Visibility—What Is It? How Can I Increase It?

Brand Visibility vs Brand Awareness vs Brand PerceptionTo define brand visibility accurately, it helps to see where it sits among other related metrics like brand awareness and brand perception. Tools like Semrush’s Brand Monitor help you identify not only brand visibility on the web, but also how people are talking about your brand. Brand Search (organic)Share of search is one of the most popular ways to audit your brand visibility in organic search. Search (paid)Measuring brand visibility in paid search is somewhat similar to measuring brand visibility in a search engine. 3 Ways to Increase Brand Visibility (+ Examples)Now that you know what brand visibility is and how to measure it, are you ready for the one secret hack on increasing brand visibility?