Content Optimization – the Wrong WayToo often, people want to start content planning by doing keyword research to see which ones get a lot of traffic, and create content accordingly. Content Optimization Strategy: On-Page SEOThere are three critical factors for SEO:On-page SEO , which focuses on on-page optimization that will improve the content. Leveraging Semantic SEO or TopicsAs noted, a content optimization strategy should focus on topics and topic clusters, or what’s called Semantic SEO. As a company selling a content optimization tool – MarketMuse creates pillar content around Content Optimization, for example. Use short paragraphs, bullet points, and subheadings, all help with both user experience and SEO content optimization.