Bing Webmaster Tools To Retire Disavow Links Feature

Bing Webmaster Tools announced a significant change that could affect website owners and SEO professionals who use the disavow links feature. Effective October 2023, the platform will eliminate the disavow links feature and corresponding API. What Is The Disavow Links FeatureInitially launched in 2012, the disavow links feature offered a mechanism for website owners to indicate which incoming links should not be considered by Bing when evaluating the quality and relevance of their sites. Fabrice Canel, Principal Program Manager of Bing Webmaster Tools, concluded the statement by thanking users for their continuous support and encouraged feedback and questions via Bing’s help center or support channels. Removing the disavow links feature in Bing Webmaster Tools demonstrates the continued increase in reliance on AI technologies, making traditional link management tools less necessary.