BingMicrosoft, a tech giant founded in 1975, introduced Bing in 2009, replacing its previous search engine, Live Search. Bing SEO vs. Google SEO: Comparing Search Results, Algorithms, & Ranking FactorsBing and Google have some differences in how they produce and display search results. Here is a detailed comparison of the two search engines in terms of search results, relevance, and ranking factors. Bing vs. Google: Comparing Search Result PagesGoogle and Bing search results pages are similar but not entirely the same:Bing and Google both show a lot more than just external links. Bing is retiring its assistant Cortana but has integrated voice search into the bing.com main search engine and the AI-powered Bing Chat.