Bing is adding site names and favicons to its search results in some cases, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search results, you may see little favicons at the top left of the search result snippets, with the site’s name above it, some have noticed and we are able to replicate at Search Engine Land. Google explained that Google Search uses a number of ways to identify the site name for search results last fall. Site names and favicons can impact your click-through rate from the search results. If you can control what the site name says and how the favicon appears in the Bing and Google search results, it can be helpful for your brand and traffic.