Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). The captions are generated by OpenAI’s GPT-4 language model, which analyzes both the user’s search query and the content of webpages to create short descriptions that capture the essence of each page. Instead of relying on each page’s title tags and meta descriptions, Bing analyzes queries and content to generate custom snippets. If the AI captions sufficiently answer the query, fewer searchers may feel the need actually to visit the page. How To Opt-OutFor website owners, these generative snippets are opt-out.