Microsoft Bing is rolling out personalized answers within Bing Chat, the company announced at the AI event in NYC today. Personalized answers use your Bing search history to give you a more personalized response to your Bing Chat questions. We’ve seen Bing Chat testing a memory feature, which is what Bing is calling “personalized answers.”“Now, your chat history can inform your results. When you have enough search history within Bing, Bing Chat will use those previous searches and queries to give you a more fined-tuned and personalized answer. Maybe for chat, personalized answers will be more useful.