It will enhance the company’s quality approach, reinforcing its dedication to delivering safe and compliant programmatic advertising products. “As the programmatic advertising continues to evolve, addressing ad fraud and ensuring transparency has become paramount for success,” said Dmytro Chebakov, CEO of BidsCube. “Our collaboration with Pixalate reflects our commitment to delivering trustworthy and secure programmatic advertising solutions.”Why we care. The strategic partnership between BidsCube and Pixalate marks a significant milestone in the fight against ad fraud and championing transparency in programmatic advertising. “Our partnership with BidsCube provides their customers with comprehensive fraud detection and prevention solutions,” said Jalal Nasir, CEO of Pixalate.