The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following comparable measures in more than 30 American states. In 2020, President Donald Trump signed an executive order banning TikTok from the US, citing an investigation in 2019 over national security concerns. A TikTok ban would eliminate a significant platform for brands and digital marketers alike. TikTok has emerged as a popular social media platform, particularly among younger demographics, with over one billion active users worldwide. A TikTok ban would require advertisers to rethink their digital marketing strategies and adjust their budgets accordingly.