Better, non-programmatic ways to go up the B2B funnel

OrganicSEO, organic social, and effective content are all initiatives outside of paid media that will help go up the funnel. Remember that upper-funnel campaigns will be most effective in helping you build brand and product awareness and demand. Suppose your near-term goal of upper-funnel campaigns is to build remarketing pools. Whether on mobile or desktop, programmatic ads are usually frustrating and won't reflect positively on your brand. Dig deeper: 4 B2B paid media strategies to stay ahead of the curve