Luckily, if you want to do a competitive analysis to optimize your SEO efforts, there’s actually a lot you can do yourself. Not just for this competitive analysis, but for the entire SEO optimization of your website! That’s why the next step of your competitive analysis is to see if there are any technical differences. That’s why it’s important to look at speed insights when doing a competitive analysis. We’re not getting into UX too much here, because we think you should first focus on other things in your competitive analysis.