Beginner’s Guide to Content Marketing Reporting

March 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. Content marketing reporting best practicesFrom my experience, I’ve learned that having three key features in a content report makes all the difference: data-led, actionable, and function-driven. What to include in a content marketing reportIn this part of the guide, we’re discussing content marketing KPIs and qualitative feedback that will allow you to build a solid report. The problem with ROI in content marketing lies within imperfect attribution models and non-linear customer journeys. Content marketing plays a strategic role because it has multiple benefits that are really hard to say “no” to.

The source of this news is from Ahrefs