Google’s algorithms rely on a multitude of signals and systems for ranking, but is your Better Business Bureau (BBB) rating one of them? The Claim: BBB Rating Isn’t A Ranking FactorWe’ll start by looking at precisely what a BBB rating is and what it measures. The Better Business Bureau (BBB) is a nonprofit, non-government organization that examines companies’ trustworthiness. “No, we don’t use BBB ratings as a ranking factor,” he tweeted. BBB Rating as a Google Ranking Signal: Our VerdictWhile the importance of trustworthiness for Google rankings is well established, there is no evidence that its algorithms consider BBB ratings a ranking factor.