B2B Writing Guide: Content Types, Best Practices, & Top Metrics

Why B2B Writing MattersWriting B2B content has many benefits, from more authority to conversions. The Economic Impact of Effective B2B WritingThe economic impact of B2B content varies among content types (like emails and blog posts) and within each industry. 10 B2B Writing Types (and Examples)Here are 10 different types of business-to-business writing, along with examples:1. B2B Writing Best Practices and TechniquesThese six best practices will set you in the right direction as you create various B2B content. B2B Writing Metrics to MeasureTracking different metrics provides insight into your B2B content so you can measure its impact.