Business-to-business (B2B) SEO is a strategy aimed at increasing organic search engine traffic and keyword rankings for B2B websites. The Difference Between B2B SEO and B2C SEOThe main difference between B2B and B2C SEO is the audience. While there are many ways to show expertise, common tactics include:BloggingPRGuest postingLinkedIn marketingPodcast appearancesVideo marketingSpeaking at conferences (or webinars)Further reading:A 7-Step B2B SEO StrategyHere’s a step-by-step B2B SEO strategy process you can follow to blow away the competition:Tip: Create a free Semrush account to follow along. Conduct Keyword Research Around Your PersonasDetailed keyword research is the backbone of any successful B2B SEO strategy. Further reading:Start Your First B2B SEO StrategyNow that you understand how B2B SEO marketing works, you’re ready to start putting together your strategy.