What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. But how does B2B SaaS marketing work in practice? ContentsHow to do B2B SaaS marketing, the Ahrefs wayA little bit about Ahrefs. The takeaway here is that you may need to take local marketing into consideration while building a global marketing strategy. – It’s about a close alignment of marketing and sales with the goal of targeting a narrow selection of potential customers.