B2B Marketing Automation Platforms: A Marketer's Guide

MarTech's latest publication of the "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementation. This comprehensive report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges. What factors are driving B2B marketing automation platform useWhat capabilities B2B marketing automation platforms provideWho the leading players are in B2B marketing automationHow to evaluate which platform is best for your businessAlso included in the report are profiles of 10 leading B2B marketing automation platforms vendors, capabilities comparisons and recommended steps for evaluating and purchasing. In this report you will learn: