B testing: The secret to increasing your organic search traffic

Up to 80% of SEO-driven site changes have no impact or even decrease organic traffic and most companies have no way of measuring what works. Many marketing teams are flying blind, making changes to their websites without having any way to measure their impact. This whitepaper from SearchPilot outlines how SEO A/B testing can give you a disciplined and measured approach to avoiding potential losses and boosting your website results. Download this paper to:Understand the marketing benefits of SEO A/B testingUtilize data and analytics to make informed decisions and cut through the noise of seasonality, Google updates, and other site changes. Discover industry-specific SEO testing examplesKnow how to run SEO A/B testingLearn how you can build a more data-driven and scalable approach with SEO A/B testing so you can keep pace with competition, increase your confidence in making riskier/larger website changes, and work more efficiently with engineering.