Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. – Dan Taylor, 1:53I think through that communication system framework, however you want to go around it or phrase it, it’s about getting that shared buy-in. – Dan Taylor, 14:40Essentially that kind of battleground which we previously had in search is sort of being lost. – Dan Taylor, 18:19It’s about trying to bring in what unique modifiers we can into the actual product pages themselves…So how can we create a differentiator?