Here are some benefits and challenges of automated SEO reporting and different ways to set up a streamlined reporting process for your clients. Automated SEO reporting is the process of using digital tools to generate, compile, and deliver SEO performance reports to clients. Like any process, automated SEO reporting has its challenges, one of the main ones being the additional cost of automation tools. Now, let’s explore how to set up automated SEO reporting in just three simple steps. How to set up automated SEO reporting in three stepsSetting up automated reports can seem like a daunting task.