After weeks of reported search volatility (going back as early as May), we see an official announcement for the August 2023 Google Core Update. As of writing this article marks the second week since the rollout started of the said Google core update that started last August 22, 2023. This is the second broad core algorithm update for this year, after the March 2023 core update, which took 2 weeks to finish its full rollout. The August 2023 core update from Google aims to improve how the search engine delivers results to users. It’s worth noting that while minor recoveries in rankings may occur between core updates, the most significant changes typically happen after subsequent core updates.