Audience First SEO With HubSpot [Podcast]

Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics. So I think that audience intelligence tools have a real place at the table within an SEO toolset. However, you would use social data to enhance your SEO strategy by integrating data sources from audience intelligence tools. Rory is the Head of Content SEO at HubSpot. He leads the Content SEO team, drives their strategy, and oversees organic growth.