Audience Analysis: What It Is And How To Do It

March 12, 2024

Audience analysis is the process of collecting, interpreting, and understanding information related to your target audience. A target audience analysis helps you answer questions like:Who makes up my core audience? Types of Audience AnalysisYou can approach audience analysis from various angles. Here’s a breakdown of the different types of audience analysis and what each one entails:Demographic Audience AnalysisDemographic analysis focuses on quantifiable characteristics of your audience such as age and gender. Share Audience Analysis Insights Across Your OrganizationIf only a few people in your organization are aware of your audience insights, you're not getting the full value out of them.

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