Ask Instacart brings generative AI to Instacart’s search experience

June 05, 2023

Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations. More than half of Instacart app users now have access to generative AI search. Here’s the video introducing Ask Instacart:

The source of this news is from Search Engine Land