As Chatbots And AI Search Engines Converge: Key Strategies For SEO

May 18, 2024

The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between chatbots and search engines. How Chatbots And Search Engines Work TogetherConversational search is a key area where search engines increasingly integrate chatbot features to provide a more interactive search experience. The line between chatbot engines and AI-led search engines is becoming increasingly blurred. While AI in search is not a new concept, the introduction of generative AI and chatbots has necessitated a seismic shift in how search engines operate. AI search engines prioritize authoritative sources, so build and maintain your reputation in key areas to stay competitive.

The source of this news is from Search Engine Journal