Are you getting the most from your martech stack? Take the 2023 Replacement Survey

May 26, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. The 2022 survey showed solutions being replaced in a quest for better features, in particular:Better integrations/open API. There was, however, something of a deceleration in digital transformation (after the insane acceleration of 2020), arguably leading to the retrenchment we saw in a number of marketing tech companies that had perhaps grown too fast. So please take about three minutes or so to complete our Replacement Survey and let us know how your martech world is evolving. The 2023 MarTech Replacement Survey is here.

The source of this news is from Search Engine Land