Let’s dive into the makeup of a keyword difficulty score, where it fits into your overall SEO strategy, and assess the accuracy of traditional keyword difficulty checkers. Well, keyword difficulty scores help SEOs prioritize keyword efforts and spot low-hanging fruit in their strategies. seoClarity Tip: Don't confuse “keyword difficulty” with “keyword competition.” In Google’s keyword planner, “competition” refers to paid search results whereas “keyword difficulty” only applies to organic search results. Other Metrics in Keyword Difficulty ScoresA few keyword difficulty tools attempt to supplement backlink data with other factors they think contribute to ranking. Final ThoughtsWe get it, integrating keyword difficulty scores into your keyword research can feel like a tricky job with so much to consider.