Are H1 Tags a Google Ranking Factor? New 2023 Case Study

Yes, H1 tags are a Google ranking factor, but they are not as important as they used to be. The Influence of H1 Tags on Google RankingsObjective: Determine the correlation between various H1 tag practices and their impact on Google search rankings. KEY TAKEAWAY These observations show that while H1 tags might influence rankings, the correlations observed are not strong enough to conclude that H1 tags are a significant Google ranking factor. Balance is Key with Multiple H1 Tags: While there’s a positive correlation with multiple H1 tags, ensuring they are used contextually and don’t confuse users or search engines is essential. Our data showed that 93.5% of results have a single H1 tag, and 12.5% have more than one H1 tag.