Apple’s “Intelligent Search” Will Summarize Webpages

A report based on independently verified accounts notes that Apple’s Safari 18 will come with an Intelligent Search feature that summarize webpages in response to search queries and there may be a new feature called Web Eraser that allows users to permanently remove text, images, advertisements from webpages. Many in the search community have been aware of Applebot and have welcomed the prospect of a new search engine from Apple but despite constant crawling Apple has not released a search engine. They’re just about to kill the concept of the search engine entirely.”The approach Apple is taking has the potential to disrupt not just search engines but also the search optimization and publishing industry, who have have been waiting years for an Apple search engine. But the extent of that disruption depends on how Apple implements their AI web search summarizer. I tend to feel that Apple’s implementation of an AI search engine that summarizes websites will be disruptive but not to the point that it harms websites.