Apple ‘quietly asked Amazon to block competitor ads on its product pages’

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. When you search for Apple products on Amazon, you’ll notice that competing products are still listed, but Amazon restricts the ads placed above, below, and between the results. It’s not yet been confirmed whether Apple paid Amazon to block ads by rivals from appearing on its product pages. Given this context, Amazon’s deal with Apple to limit rival ads on its product pages is particularly noteworthy.