AnalyzeBorrowing ideas from top competitors’ websites. If this is not your point of interest, jump straight to the following chapter on analyzing site keywords with competitive research. This main dashboard will give you an overall picture of the website’s SEO health. One of SE Ranking’s tools, Competitive Research, will give you valuable insights into the website’s target audience, keyword rankings, backlink profile, historical data, and so much more. Can SE Ranking help me analyze my competitors’ websites?