But unlike a typical aggregator, it follows a typical integrator promotion strategy: regular creation of SEO content. The integrator side of carwow is the part where it makes original content: car reviews, news, guides, free tools, etc. Key SEO statisticsImportantly, carwow is one of the biggest sites in its category when it comes to organic traffic and the biggest when it comes to organic traffic value. So not only do the assets get organic traffic, but the categories of those assets also get organic traffic too. First, its car reviews are not just written-down impressions after test driving a car; they’re not reviews in the traditional meaning.