Amazon tests AI-generated review highlights with U.S. mobile shoppers

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. Reviews remain critical as consumers decide whether to buy a product (Amazon highlighted that “customers contributed nearly 1.5 billion reviews and ratings to Amazon stores” in 2022). Beneath the paragraph is this line: “AI-generated from the text of customer reviews”:Several tappable attributes (e.g., Performance, Ease of use, Stability) appear under the customer review highlights. A “subset of mobile shoppers in the U.S. across a broad selection of products” have been opted into the test, Amazon said in a blog post. Online retailer Newegg added AI-generated summaries of customer reviews on its product pages, as well as highlighting pros and cons or products.