Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. In comparison to average daily sales in June:Appliance sales increased by 52%Toy sales increased by 27%Apparel sales increased by 24%Electronics sales increased by 12%Stationary and office supplies sales increased by 76%“Prime Day has become one of the biggest e-commerce moments of the year, as consumers latch onto major discounts from a number of different retailers. BNPL was primarily used for products purchased in apparel, furniture/home and electronics categoriesSmartphone sales were up 42.7% year on year and drove 43.7% of salesWhen is the next Amazon Prime Day? Amazon is yet to confirm if there will definitely be a second Prime Day this year.