Amazon plans to add generative AI to its search experience

Amazon is hiring – with the goal of making generative AI part of its product search experience. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon’s listing:“This will be a once in a generation transformation for Search.”Reinventing Amazon search. Amazon is the go-to product search engine. This means brands, marketers and sellers should watch developments around Amazon’s product search, as changes could significantly impact how products are found and purchased.