Amazon plans to add generative AI to its search experience

May 17, 2023

Amazon is hiring – with the goal of making generative AI part of its product search experience. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon’s listing:“This will be a once in a generation transformation for Search.”Reinventing Amazon search. Amazon is the go-to product search engine. This means brands, marketers and sellers should watch developments around Amazon’s product search, as changes could significantly impact how products are found and purchased.

The source of this news is from Search Engine Land